Yoga workshops: A comprehensive guide for teachers

By Hannah Moss

For the fourth article in our ‘Running a successful yoga business’ series, it’s time to turn our attention to yoga workshops.  

Workshops are an invaluable addition to any yoga business. They provide a platform to dive deep into specific subjects, share your expertise and build a thriving community of dedicated practitioners. Whether you’re a solo teacher or a studio owner, running yoga workshops can be both rewarding and profitable. In this article, we’ll explore why yoga workshops are beneficial, the different options you need to consider and how to run them successfully.

Why offer yoga workshops?

Dive deep into specific subjects

One of the greatest advantages of yoga workshops is the ability to focus on specific aspects of yoga practice in detail. In regular classes, there’s often limited time to explore topics deeply. Workshops, on the other hand, allow you to dedicate hours to a particular subject, such as pranayama (breathwork), adjustments, specific asanas (postures), or even anatomy and physiology. This format not only demonstrates your knowledge and expertise but also provides immense value to your students who are eager to deepen their understanding and practice.

Endless possibilities

Yoga is a vast and diverse discipline, encompassing everything from philosophy and breathwork to physical postures and meditation. The breadth of topics available for yoga workshops means you’ll never run out of subjects to explore. You can design workshops around headstands, forward bends, backbends, hip openers, shoulder work, or delve into the intricacies of yoga philosophy and the subtleties of breathwork and anatomy. The possibilities are truly endless, allowing you to keep your offerings fresh and engaging.

Time for interactive discussion

In a standard yoga class, time constraints often limit how thoroughly you can cover a topic. Yoga workshops provide the luxury of extended time, enabling a deeper exploration of themes and techniques. This longer format allows for more detailed instruction, interactive discussions and ample time for students to ask questions and practise new skills. It’s an opportunity to enrich your students' understanding and enhance their overall yoga experience.

Foster a sense of community

Workshops are not just about learning; they also create a sense of community. With opportunities for discussion, sharing and socialising, students can connect with you and each other on a deeper level. All-day workshops, in particular, provide breaks and lunch times where participants can bond over their shared interest in yoga. This sense of community is invaluable for building a loyal student base and fostering a supportive, inclusive environment.

Invite guest teachers

Hosting yoga workshops also opens the door to inviting guest teachers to your studio or teaching space. Bringing in external subject matter experts can inspire your yoga community, introduce new perspectives and provide learning opportunities that may not be available locally. It’s a great way to keep your offerings diverse and engaging while enhancing the reputation of your studio or brand.

Grow your business

Yoga workshops are not only beneficial for students but also for your bank balance. Because workshops offer in-depth content and extended time, you can charge more than for a regular class. This makes workshops a great way to generate additional income. With careful planning and accurate costing, workshops can become a significant revenue stream and an essential part of your profitable yoga business.

Wildheart Founder, Guy Anderson

“What I love about teaching workshops is they give you the chance to get closer to your regular students. You can work more individually with your students, which deepens your relationship with them and helps them deepen their practice too.” – Guy

Challenges of running yoga workshops

While yoga workshops offer many benefits, they also come with a few challenges that require careful consideration and planning.

Marketing and organisation

Running successful yoga workshops usually requires a big marketing push and excellent organisational skills. You’ll need to invest time and effort into promoting your workshops, handling bookings and ensuring everything runs smoothly on the day. This can be more work than expected, especially if you’re new to organising such events.

Pro tip: Offering workshops is a great way to grow your email list, so make sure you include a newsletter opt-in on your workshop booking forms. In time, this will help you fill future workshops, because an engaged email list is such a valuable asset. Make sure you regularly communicate with your list through newsletters, providing valuable content and updates about upcoming workshops (but don’t bombard them with too many emails!).

The difference between workshops and retreats

The line between a workshop and retreat can sometimes be very thin, particularly when comparing a weekend workshop vs weekend retreat. It’s important to understand the difference and to be super clear what you’re actually offering. Workshops are typically more focused, intense and practical, offering in-depth instruction on specific topics over a shorter period. Retreats, on the other hand, usually span several days (or even weeks) and provide more time for reflection, relaxation and a holistic experience of yoga and wellness.

Options to consider when planning yoga workshops

When planning your yoga workshops, there are several options and factors to consider to ensure they’re manageable and profitable for you, but also appealing to your students.

Half-day, day or weekend workshops

Decide on the length of your workshop based on the depth of the subject matter and the preferences of your students. A few hours might be sufficient for a specific technique or topic, while a full-day or weekend workshop allows for more comprehensive exploration and practice.

One-off workshop or a series

Consider offering a series of workshops that are thematically linked. This approach allows students to delve deeper into a broader subject over several sessions, providing continuity and a more immersive learning experience. For example, you could run a series on the chakras, with each workshop focusing on a different chakra. Or a series on the yamas and niyamas, exploring how to apply each one to everyday life. 

How much to charge 

You’ll need to do an accurate costing exercise to determine what to charge for your workshops. Consider any overheads, such as venue hire, guest teachers, refreshments, as well as your own time to organise, market and run the event (often more time consuming than people realise). 

If you’re a solo teacher, your biggest cost is likely to be the venue hire, unless you’re lucky enough to have access to your own space. Ensure your pricing covers your expenses and provides a reasonable profit. Remember to factor in marketing costs, materials and any additional expenses.

Online or in-person workshops

In the age of digital connectivity, online workshops have become a viable option. They can attract a global audience and provide flexibility for both you and your students. However, in-person workshops allow for more personal interaction and hands-on adjustments. For this reason, you can usually justify charging more for in-person workshops, particularly once you factor in the significant cost of hiring a physical venue too.  

Opportunities to travel

As a solo teacher, consider reaching out to studios around the world to teach workshops. This can be an exciting opportunity to travel, connect with new students and expand your professional network. It’s also a great way to gain exposure and build brand awareness on a global scale.

Creating a landing page for your yoga workshops

An effective landing page is essential for promoting your yoga workshops. Here’s how to structure it to maximise engagement and conversions.

Start with the WHY

Begin by explaining why your workshop is beneficial, why students should attend and why they should book a workshop with you specifically. Focus on the benefits students will gain from attending, such as deepening their practice, reducing stress, improving sleep, learning new skills and connecting with a like-minded community.

Get into the details

Clearly outline what the workshop will cover and how it will be structured. Detail the topics, techniques and any special features, like guest teachers or unique locations. Provide a clear breakdown of what attendees can expect from the workshop. This should include the format, structure, location, duration and price. Remember to list anything students will need to bring with them too.

Be clear about your pricing 

Offer a range of pricing options to cater to different budgets. Consider early bird discounts, the ability to book individual sessions or the entire series, and any special packages. Transparent pricing helps to build trust and encourages more signups. Remember to mention any additional costs, such as materials or meals.

Simplify the booking process

As we saw in How to successfully grow your group yoga classes, there are several ways you can take bookings for your workshops, e.g. a third party booking system, a web platform’s existing booking system or booking through a studio. You could also decide to handle workshop bookings manually, offline. Whichever option you choose, make sure it’s as simple as possible for students to sign up, to avoid any unnecessary barriers.

Don’t forget about SEO 

Your workshop landing pages are very important for SEO (search engine optimisation) and should be optimised to attract organic traffic. Try to use relevant, high-performing, long-tail keywords throughout the page and make sure your primary focus keyword appears in all the hotspots (URL, page heading, subheadings, SEO title and SEO description). Local SEO is also important, particularly for in-person workshops, so try to include the city or area in your keywords too.   

Pro tip: If you offer the same workshop several times a year, you should reuse the same URL and just change the date of the event. This will retain the SEO the event has built up, and avoid  clicks to any old links landing on an error page.    

Share away

Your workshop landing pages also give you great content to share in your email marketing campaigns and on social media. If you need to give a particular workshop a boost, we recommend creating a separate email campaign for it, outside of your regular newsletters.  

Hannah Moss, Content Queen

“One of our clients, Dee of SPACE Yoga, had a workshop coming up that wasn’t yet full. She needed more signups to make it viable, so we suggested she send out a separate email campaign to promote it. 3 days after the email went out, the workshop had reached capacity! Although she’d included the workshop in her recent newsletter, it had been diluted by all the other content, so giving it the spotlight in its own email campaign definitely did the trick!” – Hannah

Examples of our clients’ workshop pages

KMC Southampton 

The Southampton Kadampa Meditation Centre’s website is focused around their meditation sessions and workshops. Their Meditate With Us page lists all the upcoming events at a glance: 

KMC Southampton Events Archive Page

On each single event page (landing page), they list all the key details, including what to expect, the format, other events in the series, booking and payment options. Adding an event to the cart takes you to their third-party booking system, WooCommerce, that’s integrated on their website:

KMC Southampton Single Event Page

SPACE Yoga Studio

SPACE has an events listing page on their website, where they include all their workshops, retreats, courses and special events, divided into categories:

SPACE Yoga Events Archive Page

On each event landing page, they list all the details and what to expect, with a booking button that links through to their third party booking system, Acuity Scheduling: 

SPACE Yoga Single Event Page

A cornerstone of your teaching practice

Yoga workshops are a fantastic way to enrich your teaching practice, connect with your students and grow your business. By diving deep into specific subjects, fostering a sense of community and offering diverse and engaging content, you can create memorable and impactful experiences for your students. 

While the challenges of marketing and organisation are real, the benefits far outweigh the effort. With careful planning, effective promotion and a passion for sharing your knowledge, your yoga workshops can become a cornerstone of your teaching practice and a significant source of income.

So, start brainstorming topics, reach out to potential venues or studios and begin planning your next yoga workshop. Your students will thank you for the opportunity to deepen their practice and you’ll reap the rewards of a thriving, engaged yoga community. Happy teaching!

What’s next?

Next up in this series, we’ll be exploring yoga retreats. Should you be offering these? Are they worth the effort? Watch this space to find out more! 

In the meantime, if you need a guiding hand with your yoga workshops or any aspect of running a successful yoga business, get in touch. We’d love to help.  

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