Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What should I measure on my website?

Website analytics can be a bit of a minefield. Where should you start? How do you know what to measure and why?

This month Guy breaks it down by offering 3 simple tips to help you decide exactly what you need to be measuring in order to gain the most insights from your web traffic. He also suggests how to stay focussed to avoid getting lost in that sea of numbers.

What next?

This month’s video is just the tip of the iceberg when it comes to website analytics. In our follow-up post we dive a little deeper as we look at creating a measurement plan for your business. After all, if you’re not measuring it, then it’s not marketing!