Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What should I blog about?

If you’ve been following our content marketing blog, you’ll know how important regular blogging is in order to grow your business with content marketing. But choosing blog topics can be a daunting prospect. Where do you start? How do you know what to blog about?

In this month’s video, Guy gives an introduction to choosing blog topics and shares the one thing you should always keep in mind.

What next?

Check out our follow-up post How to choose your blog topics for a more detailed guide to the process we follow with our own customers to help them choose the most relevant blog topics for their business and audience.

Also, keep an eye on our content marketing blog. Next week we’ll be introducing the idea of a content calendar, including giving away a free download to help you get organised with your content marketing.

So watch this space!