Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What is permission marketing?

If you run a business it’s very important that you’re marketing to your customers in an ethical way. This means always getting their permission before emailing them and always giving them the opportunity to opt out of your communications.

In this month’s video Guy gives an overview of permission marketing and offers 3 ways you can start putting this in place for your business now.

What next?

In our follow-up post we look in more depth at the great wall of permission marketing. Take a look. The great wall of permission marketing: which side are you on?