Content Kitchen 13: What is keyword research?

By Guy Anderson

What is keyword research?

In this month’s Content Kitchen video Guy explains what keyword research is, why it’s important for your business, and shares 3 top tips for getting started.

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Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What is keyword research?

In this month’s Content Kitchen video, Guy delves into keyword research. It’s important to know what this is if you want to ensure your website and blogs are being found in relevant searches.

This is a potentially vast and complicated topic, so Guy gives a simple overview and shares 3 ways you can easily get started today using Google’s Keyword Planner.

What next?

In our follow-up post we’ll explain more about keywords and how you can use them to maximise your website and marketing efforts. Plus, we’ll share our own tried and tested keyword research process, which you can follow for your own website.

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  • Tina Frisco says:

    Fantastic post, Guy! Talk about synchronicity… I was working on keywords today for my latest novel. Then lo and behold, 2 emails show up in my inbox: a notification for this post and a notification for another post talking about keywords. Thanks so much for all the info you share

    • Guy Andefors says:

      Hey Tina,

      Thanks fro your feedback. That does seem like a big dose of synchronicity there. Long may it continue! I’m glad you’re finding our content useful too. Guy

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