Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What is keyword research?

In this month’s Content Kitchen video, Guy delves into keyword research. It’s important to know what this is if you want to ensure your website and blogs are being found in relevant searches.

This is a potentially vast and complicated topic, so Guy gives a simple overview and shares 3 ways you can easily get started today using Google’s Keyword Planner.

What next?

In our follow-up post we’ll explain more about keywords and how you can use them to maximise your website and marketing efforts. Plus, we’ll share our own tried and tested keyword research process, which you can follow for your own website.