Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What is email marketing automation and do I need it?

You probably already know about email marketing, but have you heard of email marketing automation? What’s the difference? Do you need to automate your email marketing? And if so, why?

This month Guy introduces the topic of email marketing automation and offers 3 tips for how you can start using it to benefit your business.

What next?

This month’s video is just the tip of the iceberg. In our follow-up post we offer a comprehensive guide to email marketing automation, looking at different providers, best practices and real-life examples. Check it out here.