Blog series: The anatomy of a brand
In our "Anatomy of a brand" series, branding expert Jän Ostendorf explains the importance of defining your purpose, creating a vision and mission statement, and how to bring these to life.
How to build your business brand with purpose
In this guest post by Jän Ostendorf CEO of Purpose Branding we explain why defining your purpose is so important for establishing your brand, and how communicating with meaning from the centre of your purpose will help to grow your tribe.
Do you really need a vision and mission statement for your business?
In our second guest post by Jän Ostendorf CEO of Purpose Branding we explain how to create both a vision and mission statement for your business - and why both are crucial in communicating your purpose.
From verbal to visual: How to bring your purpose and mission to life
In the last of our 'Anatomy of a brand' series branding expert Jän Ostendorf explains how to bring words and images together to communicate your purpose and mission.