Founder Branding: When YOU Are the Brand

Founder-led branding: when YOU are the brand

When you’re a yoga teacher or solo wellbeing practitioner, separating yourself from your business isn’t always possible, or desirable. Here’s how to build a founder-led brand that feels personal without making everything about you.

How to write a brand story for your wellbeing business

How to write a brand story for your wellbeing business

Your brand story is more than just your biography. It helps potential clients understand what brought you to this work, what you believe and why you might be the right person to help them. Here's a simple 3-paragraph framework for writing yours.

Yoga Teacher Brand Strategy

When does a yoga teacher need a brand strategy?

If you're struggling to explain what makes you different as a yoga teacher, to attract the right students or to grow your business, the issue might not be your marketing. It might be your brand strategy.

yoga retreats

Running yoga retreats: Have you got what it takes?

Discover the secrets to running successful retreats. Our guide for yoga teachers and studios covers everything from planning and marketing to creating a sacred space for your students to deepen their practice.

How to run a profitable yoga business

Would you like to run a profitable yoga business? Are you great at teaching yoga but not so good with finances, marketing or bookkeeping? We've got you covered!