Tag: Content Kitchen

Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

Content Kitchen 6: What should I blog about?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What should I blog about?

If you’ve been following our content marketing blog, you’ll know how important regular blogging is in order to grow your business with content marketing. But choosing blog topics can be a daunting prospect. Where do you start? How do you know what to blog about?

In this month’s video, Guy gives an introduction to choosing blog topics and shares the one thing you should always keep in mind.

What next?

Check out our follow-up post How to choose your blog topics for a more detailed guide to the process we follow with our own customers to help them choose the most relevant blog topics for their business and audience.

Also, keep an eye on our content marketing blog. Next week we’ll be introducing the idea of a content calendar, including giving away a free download to help you get organised with your content marketing.

So watch this space!


Content Kitchen 5: How does Brexit affect my content marketing?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

How does Brexit affect my content marketing?

This month we focus on the topic on everyone’s lips right now – Brexit. Whichever way you voted in the EU referendum, one thing’s for certain – emotions are running high. This was probably the biggest political decision of our generation so far and the UK is now in turmoil.

So how does it affect your business? In this month’s Content Kitchen video, Guy suggests the top 3 things you should be doing with your content marketing in the aftermath of the referendum.

If we have one message for you in these times of uncertainty, it’s this:

Keep calm and carry on content marketing

What next?

In the video Guy suggests the key areas to focus on for your content marketing. For more information, check out our blog posts on these topics below:

What is evergreen content and why should you create it?

Why you should give away content to grow your business

An introduction to Lead Magnets: how to use your WordPress blog to grow your email list


Content Kitchen 4: What are blog categories and should I be using them?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What are blog categories and should I be using them?

Are you confused by using categories for your blog? What are they? How do you know when to use them? And what should they be?

This month Guy explains what blog categories are and why they’re important for your blog. He also shares 3 top tips for getting started with your categories.

As he explains in the video, if you already have a blog you’ll need to do a content audit of your existing posts to see how they fit with your new categories. And we have just the thing to help you! Simply read this post to find out more and then download the free colour coded content audit worksheet to get started.

What next?

If you find this video useful, check out our follow-up post How to organise your blog categories for a more in-depth look at categories and how to use them.


Content Kitchen 3: How do I get better results from my Facebook ads?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

How do I get better results from my Facebook ads?

This month we dive into the world of Facebook ads and how you can use them to promote your business.

Guy shares 3 best practice suggestions to help you get better results from your ad campaigns. Watch the video to find out more.

What next?

Once you’ve watched the video check out our follow-up post How to create targeted Facebook ads for your business – it’s the ultimate guide to Facebook ads, packed with advice, insights and top tips.


Content Kitchen 2: How do I get to No.1 on Google?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

How do I get to No.1 on Google?

This month we tackle a question that we hear time and time again – How do I get to No.1 on Google? Some people are driven, or dare we say obsessed, by this question. They want to increase their search rankings, they want to get to the top, they want to be No.1.

But what does that actually mean? Is it even possible? And are they asking the right question to begin with? You’ll have to watch the video to find out – the answers may surprise you!

 


Content Kitchen 1: What social networks should my business be on?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What social networks should my business be on?

This month we take a look at the commonly asked question of which social media networks to use for your business. With so many social networks out there, it can be a bit of a minefield. Should you sign up to all of them? Should you just take potluck? Which ones are right for your business? And how do you know where to start?

Watch the video to find out more.

What next?

Our video gives a brief overview of this topic. For a closer look at the big 5 social networks and our top tips for social networking for your business, read our follow-up post Which social networks should my business use?