Tag: Content Kitchen

Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

Content Kitchen 18: How to design a memorable logo for your business

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

How to design a memorable logo for your business

In this month’s Content Kitchen video Guy explains the steps to create a memorable logo and gives some insights into the process that we use at Wildheart Media.

Read our guide “The 3 parts of a logo” by downloading the PDF below:

Download the PDF guide

Video highlights

01:32 Guy introduces the concept of the 3-part logo.
01:57 Guy explains how the 3 elements work together.
02:26 Guy gets into the Wildheart approach.
03:27 The last element of the logo is the style guide.

What next?

Jän Ostendorf, CEO of Purpose Branding continues the Anatomy of a brand series and in this last guest post looks at how your writing style and tone of voice should communicate your purpose, vision and mission. Take a look. From verbal to visual: How to bring your purpose and mission to life.


Content Kitchen 17: How to create a one-liner for your business

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

How to create a one-liner for your business

In this month’s Content Kitchen video Guy introduces the concept of a one-liner and explains the importance of being able to communicate in a concise, simple and straightforward way to your customers.

Read our guide “How to create a one-liner” by downloading the PDF below:

Download the PDF guide

What next?


Content Kitchen 16: How do I create a memorable brand for my business?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

How do I create a memorable brand for my business?

Branding is a really in-depth and complex topic which can often seem overwhelming particularly if you are just starting out. In this month’s Content Kitchen video Guy introduces three key elements and explains how these should all work together seamlessly in order for your brand to make sense.

What next?

Guest blogger Jän Ostendorf CEO of Purpose Branding writes the first of the follow-up posts and explains why a purpose statement is so important to your brand. Check it out: How to successfully build your brand on purpose.


Content Kitchen 15: What is permission marketing?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What is permission marketing?

If you run a business it’s very important that you’re marketing to your customers in an ethical way. This means always getting their permission before emailing them and always giving them the opportunity to opt out of your communications.

In this month’s video Guy gives an overview of permission marketing and offers 3 ways you can start putting this in place for your business now.

What next?

In our follow-up post we look in more depth at the great wall of permission marketing. Take a look. The great wall of permission marketing: which side are you on? 


Content Kitchen 14: How do I grow my yoga business?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

How do I grow my yoga business?

If you’re an independent yoga teacher, own a yoga studio or run another online yoga business, you’re in the right place! In this month’s Content Kitchen video, Guy gives 3 tips for what to think about when starting to grow your yoga business.

Remember: technology is your friend!

What next?

In our follow-up post we go deeper into this topic, sharing our insights into how you can grow your yoga business without losing your authentic voice. Check it out: How to market your yoga business without losing your soul


Content Kitchen 13: What is keyword research?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What is keyword research?

In this month’s Content Kitchen video, Guy delves into keyword research. It’s important to know what this is if you want to ensure your website and blogs are being found in relevant searches.

This is a potentially vast and complicated topic, so Guy gives a simple overview and shares 3 ways you can easily get started today using Google’s Keyword Planner.

What next?

In our follow-up post we’ll explain more about keywords and how you can use them to maximise your website and marketing efforts. Plus, we’ll share our own tried and tested keyword research process, which you can follow for your own website.


Content Kitchen 12: What is video blogging?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What is video blogging?

In this month’s Content Kitchen video, Guy takes a look at video blogging. What is it and why might it be a good move for your business? You’ll have to watch our own video blog to find out!

Plus, Guy shares his 3 top tips to help you get started with video blogging.

What next?

In our follow-up post Planning your video blog we dive deeper into the video blog, guiding you through everything you need to know to start planning and setting up your own video blogging series. Lights, camera, action!


Content Kitchen 11: What is email marketing automation and do I need it?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What is email marketing automation and do I need it?

You probably already know about email marketing, but have you heard of email marketing automation? What’s the difference? Do you need to automate your email marketing? And if so, why?

This month Guy introduces the topic of email marketing automation and offers 3 tips for how you can start using it to benefit your business.

What next?

This month’s video is just the tip of the iceberg. In our follow-up post we offer a comprehensive guide to email marketing automation, looking at different providers, best practices and real-life examples. Check it out here.


Content Kitchen 10: What should I measure on my website?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What should I measure on my website?

Website analytics can be a bit of a minefield. Where should you start? How do you know what to measure and why?

This month Guy breaks it down by offering 3 simple tips to help you decide exactly what you need to be measuring in order to gain the most insights from your web traffic. He also suggests how to stay focussed to avoid getting lost in that sea of numbers.

What next?

This month’s video is just the tip of the iceberg when it comes to website analytics. In our follow-up post we dive a little deeper as we look at creating a measurement plan for your business. After all, if you’re not measuring it, then it’s not marketing!


Content Kitchen 9: How do I get more enquiries through my website?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

How do I get more enquiries through my website?

This is a question that businesses ask a lot. You’ve spent time and money making sure your website looks great and is packed with the right information, but how can you start generating more enquiries through it?

This month Guy shares his top 3 tips for getting more website enquiries for your business – these are 3 simple things you can do right now. Guy’s 3rd tip is inspired by Don Miller at StoryBrand from something he calls the “grunt test”.

So what are you waiting for? Watch the video, find out what the “grunt test” is and put our advice into action!


Content Kitchen 8: What’s the best way to grow my audience online?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

What’s the best way to grow my audience?

If you want to grow your business using your website, your main focus should be growing your audience. But what’s the best way to do that?

In this month’s Content Kitchen video, Guy shares the proven marketing method that’s 40 times more effective than social media for growing your audience. Plus, he offers 3 top tips to remember when using this form of marketing.

Want to know the No.1 way to grow your audience? Watch the video to find out!


Content Kitchen 7: In this social media age do I even need a website?

Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!

Do I even need a website?

As the power of social media increases, you could be forgiven for wondering whether it’s still relevant to have a website at all. Well, the simple answer is yes, definitely!

In this month’s video, Guy gives his top 3 reasons why you absolutely need a website in order to ensure the growth, and therefore the success, of your business.

What next?

One of Guy’s reasons in this video as to why you still need a website is to do with ownership. Who owns the content you publish online and how does this differ across your website and social media accounts?

Read our follow-up post Sharing and ownership: 2 keys to your content kingdom to find out more.