Demystifying how logos are designed
In this post – for small business owners and aspiring designers alike – we pull back the curtain on an almost mythical process: how logos are designed.
3 ways to get logos designed for ethical businesses
Getting great logos designed for your ethical business can be challenging. In this post we share 3 ways to get logos designed with pros and cons.
Do you need a branded logo for your ethical business?
Of course, every ethical business needs a branded logo. But first you need to focus on your brand strategy in order to create a design brief.
Why spiritual branding is important for your ethical business
Spiritual branding and brand strategy have the reputation of being both expensive and mysterious. In this post we clear up some of the mystery around brand strategy, particularly for spiritual entrepreneurs.
Why you need more than social media to grow your yoga business
You'll never grow your business using social media online. Discover the other reasons we don't rate it as an effective marketing tool and what you should be focussing on instead.
How to start, grow and then sell a yoga business
Discover valuable insights and actionable strategies from a successful yoga studio owner. Sure to help you and your yoga business thrive in every phase, from beginning to end.
How to create a yoga logo that resonates and inspires
Discover what makes a powerful yoga logo, and the exact processes behind crafting one that aligns with both your brand and your audience.
From verbal to visual: How to bring your purpose and mission to life
In the last of our 'Anatomy of a brand' series branding expert Jän Ostendorf explains how to bring words and images together to communicate your purpose and mission.
Do you really need a vision and mission statement for your business?
In our second guest post by Jän Ostendorf CEO of Purpose Branding we explain how to create both a vision and mission statement for your business - and why both are crucial in communicating your purpose.
Content Kitchen 17: How to create a one-liner for your business
In this month’s Content Kitchen video we continue our ‘anatomy of a brand’ series by introducing the idea of a ‘one liner’ for your business.
How to build your business brand with purpose
In this guest post by Jän Ostendorf CEO of Purpose Branding we explain why defining your purpose is so important for establishing your brand, and how communicating with meaning from the centre of your purpose will help to grow your tribe.
Content Kitchen 16: How do I create a memorable brand for my business?
In this month’s Content Kitchen video we look at the often complex subject of branding and offer some top tips to help make your business stand out from the crowd