Our new Marketing Tips category features a series of videos from Wildheart’s Content Queen, Hannah. We’ll be sharing hot marketing tips via screencast videos, so you can see exactly how to do it yourself – making your life just that little bit easier!
How to get your posts and pages ‘share-ready’
In this month’s video Hannah shares two important tips for getting your blog posts and web pages ‘share-ready’. You can’t control where and when your content gets shared across social media, but you can control how it displays when it gets shared.
Watch our 5-minute video for our hot tips, or read the transcript below.
[00:00] Hi, I’m Hannah from Wildheart Media. In today’s video I’m going to give you a couple of tips for sharing your blog posts and web pages across your social media channels. Now, it’s important that your posts and pages are share-ready, because you can’t control how or when other people share these pages on their social networks, but what you can control is how they’re displayed when they’re shared.
[00:26] Now, the example I’m going to use today is Facebook. So, here I am on the Wildheart Media Facebook page, and here is a blog post that we’ve recently shared. And you can see here, we have a beautiful image and the blog title and blog description have pulled through here. Now, we haven’t done this manually, so I’m going to show you how to add this information to your blog post so that it displays on your Facebook page like this.
[00:50] So, I’m going to go into the back-end of this post, Do you need to create digital products for your yoga business? Now, I just want to say – and you’ve probably noticed that we’re in WordPress here – we always build all our websites in WordPress, because we believe it is the most flexible and most customisable [Hannah: “and best supported”] web platform. But, whichever web platform you’re using, you should be able to do this in a similar way.
[01:15] So, if I scroll down on this page, you can see here there’s a section for ‘Post SEO Settings’. Now, the plugin we’re using here is called The SEO Framework. There are many different plugins you could use and one of the most popular is Yoast, so your SEO settings might look a little different to this, but they should all have the same general information. So, here you can see the post title and post description – which are these sections here that pull through to the Facebook post. And, if I click on the ‘Social’ tab here, this is where you can set the information for your social networks. So, we have the Open Graph title and description – and Open Graph basically means Facebook; it’s the integration with Facebook – and the Twitter title and description.
[01:59] Now, the SEO Framework plugin only requires one image to cover both of these social networks, so here’s the ‘Custom Social Image URL’. If you’re using Yoast, for example, they do require two different images, because Twitter and Facebook have different optimum image dimensions, so we do recommend following those recommendations and uploading two different images with the optimum sizes for each. Now, if I click into ‘change image’ here, you can see there’s a note at the top saying ‘Suggested image dimensions: 1200 x 630 pixels’. These are the optimum dimensions for Facebook, so every image you share on Facebook should ideally be this size. And, if I click into this image here, you can see that’s the exact size of this image already. Now, we highly recommend that you always resize your images first to the correct dimensions, before uploading them to your WordPress Media Library.
[03:00] Ok, so that’s the image that we have in place here. Remember, if you’ve made any changes to this page, always click ‘Update’ before you leave to save your changes. So, entering your data – your title, your description and your image – into the ‘Social’ tab of your SEO settings is what’s going to pull through to your social network channels, exactly how it’s displayed here on this Facebook post.
[03:25] Now, there’s just one more tip I want to give you. And, let’s say I’m going to share this post again on Facebook. So, let’s go up and let’s imagine we’re writing a new post. So, there’s the text we want to add and I want to add the link to the post. So I’m going to copy it from this page and I’m going to paste it into my Facebook update. Now, as you can see, as soon as you paste the URL there, all the SEO data is pulled through – the image, the title and the description.
[04:05] Now, one mistake that a lot of people make after doing this is simply hitting ‘Publish’. However, this final tip is going to make your posts look a lot more professional, because what we recommend you do is delete this URL. Now, as soon as the preview has appeared, and you can see this information, you can go ahead and delete this link, and you can see that it stays there. Now, the reason we suggest doing that is because it looks unprofessional and it distracts attention away from what you really want them to look at. So, this is your link here; you don’t need an extra link in the text. And, especially if that URL is very long – it might span two, or even three, lines – it’s not going to look very professional. So, we would suggest: always delete your URL once your preview has generated. Then you can go ahead and hit ‘Publish’.
[05:00] Ok, so I hope those tips were useful, and if you’ve got a marketing question, or you would like any tips, just fill out the form below, and we’ll include it in our next video. OK, thanks and see you next time. Bye!