SEO for wellbeing businesses
Help the right people find you
Are the right people finding you?
You don't need more website visitors for the sake of it. You need the right people to discover your business when they're actively looking for the help, classes or services you offer. We provide ethical, practical SEO for wellbeing businesses, like yoga teachers, therapists and other wellness practitioners, designed to build visibility that lasts.
How do the right clients find you online?
Most yoga teachers don't wake up thinking, “I have an SEO problem.” They think, “I'd like more students in my classes.”
A therapist might want a steadier flow of enquiries. A retreat host might need more bookings from people beyond their existing network. A holistic practitioner might simply want to stop relying entirely on referrals.
SEO connects those problems with the people already searching for an answer. When someone types “yoga classes near me”, looks for a therapist in their area or searches for the kind of retreat you offer, your website has an opportunity to be there.
SEO isn't about attracting everyone. It's about being found by the right people at the right moment.
What exactly is SEO?
Getting found without the jargon
SEO stands for search engine optimisation. Put simply, it's the work we do to help search engines understand your website and connect it with people looking for what you offer.
That includes understanding what your potential clients search for, making sure your pages answer those searches clearly, organising your website so search engines can make sense of it, and fixing technical issues that might be holding it back.
There's no secret trick and no magic switch. Good SEO is a combination of useful content, a well-built website and consistent signals that show search engines who you are, what you do and why your website deserves to be found.
Good SEO makes your website clearer for people and search engines at the same time.
Search starts with people
What are your clients actually searching for?
Keyword research can sound rather mechanical. For us, it's really an exercise in empathy.
You might describe what you offer one way while your potential clients search for it completely differently. We look at the actual words and questions people use, what they're hoping to find and where they are in their decision-making process.
Then we use that insight to shape your website around real needs – not to stuff keywords into paragraphs or write content for robots.
For example, someone searching “yoga teacher training” needs something very different from someone searching “beginner yoga class near me”. Understanding that difference, known as search intent, helps us create the right page for the right person.
The best keywords aren't marketing language. They're your clients' language.
What's included
Every business starts somewhere different, so we'll focus your SEO work where it can make the biggest difference rather than working through a generic checklist.
Research & strategy
We research how your ideal clients search, analyse your competitors and identify the keywords, topics and opportunities most likely to matter to your business.
On-page SEO
We optimise your pages around real search intent, improving titles, headings, copy, internal links and page structure without making them sound like they were written for Google.
Technical SEO
We check the foundations that affect how search engines access and understand your website, fixing or recommending improvements where needed.
Local & content SEO
Where relevant, we'll strengthen your local search presence and identify useful content opportunities that can keep building visibility over time.
You'll work directly with us
SEO isn't something we disappear into a back room and do to your website. You'll work directly with us throughout the process, so you'll understand what we're changing, why we're changing it and what we're learning along the way.
Guy takes care of the technical side of your website, while Hannah works on keyword research, content and on-page SEO. Together, we look at the whole picture rather than treating search as a collection of isolated tricks.
Guy Anderson
- Websites and technical SEO
- Site structure, performance and usability
- 25+ years in branding and digital
- Long-term yoga teacher and practitioner
Hannah Moss
- SEO strategy and keyword research
- Content and on-page optimisation
- Published author and proofreader
- Long-term yoga practitioner
Working with Wildheart means
Your journey with us
From invisible to findable
1. Understand where you are
We start by looking at your website, current search visibility, competitors and business goals to understand what's working, where the gaps are and where the best opportunities lie.
2. Find the right searches
We research what your ideal clients are actually typing into Google and the topics they're interested in, identifying the searches most relevant to your services.
3. Build the strategy
We map those opportunities to the right pages, prioritising the work that has the strongest connection to your business goals.
4. Optimise your website
We improve your content, page structure, metadata, internal linking and technical foundations so people and search engines can understand your site more easily.
5. Measure what changes
We track visibility and performance so we can see what's gaining traction and where further opportunities are emerging.
6. Keep building
SEO compounds over time. We'll give you clear recommendations for what to do next; whether that's creating new content, strengthening local visibility or continuing to improve existing pages.
Local SEO
Be there when someone searches nearby
For many wellbeing businesses, the most valuable searches happen close to home.
If you run a yoga studio, therapy practice, clinic or other location-based business, local SEO helps you appear when people search for services in your area; including searches such as “yoga studio near me” or “therapist in Miami”.
That can involve optimising your website around relevant locations, improving your Google Business Profile and making sure your business information is consistent and easy for search engines to understand.
The goal isn't to appear everywhere. It's to become more visible where your clients actually are.
What if your clients aren't local?
Not every wellbeing business needs local SEO. You might teach online, run international retreats, sell courses or work with clients across several countries.
In that case, we build the strategy around how and where your audience searches rather than where your business happens to be based.
We can also help with multilingual and international websites where different audiences need different content or language versions.
Your SEO strategy should follow your clients, not a one-size-fits-all formula.
Who do we help?
We help wellbeing businesses become more visible to the people already looking for what you offer. The searches may be different, but the principle is the same: understand what your audience needs and make it easier for them to find you.
Yoga teachers, studios & retreat centres
Helping the right students and guests discover your classes, workshops, teacher trainings and retreats through search.
Therapists, counsellors & coaches
Helping potential clients find your practice when they're actively searching for the kind of support you provide.
Holistic practitioners & conscious solopreneurs
Helping your expertise become more visible online so you're less dependent on referrals and word of mouth alone.
SEO isn't a quick fix
Build visibility that compounds
SEO takes time. Anyone promising to put you at No.1 on Google next week is promising something they don't control.
We'd rather build something durable.
A useful page can continue attracting the right visitors months or years after you publish it. As your website develops a stronger body of relevant content and authority, those individual pieces start supporting each other too.
That's why we focus on strong foundations, genuinely useful content and sustainable improvements rather than chasing every algorithm update or short-term tactic.
Build once. Keep benefiting.
Client stories
Real search results for real businesses
David Peak Therapy
The challenge
David's website was badly structured, stuffed with irrelevant keywords no-one was using, and he was paying a lot of money to an SEO company with no results to show for it.
What we changed
In-depth keyword research, a full overhaul of on-page, technical and local SEO, a full website redesign, updates to local service schema and ongoing content support.
The result
The site is now appearing for relevant keywords, such as 'couples therapy Manchester' and 'bereavement counsellor near me', and David's getting more enquiries.
An increase in enquiries...
“As we’ve continued to develop the content and SEO strategy, the site has proved to be a solid platform for future growth. I have already seen an increase in enquiries." – David Peak
The Travelling Ape
The challenge
Mike wanted to transform his travel blog into a professional website, offering meditation and a platform for his new book, so he needed to be found by different audiences.
What we changed
In-depth keyword and topic research, a full overhaul of on-page and technical SEO, a full website redesign and a blog review, including internal linking and CTAs.
The result
The site now gets around 4,000 visits per month and Mike has a steady stream of enquiries from individual and corporate meditation clients, as well as people interested in travel.
Incredibly useful...
"The SEO package was incredibly useful. Not only did I get some great ideas for future SEO-friendly content and an SEO audit for my website, I was given a really useful document explaining how it all works and what to work on. For someone who hadn't previously had much experience in the SEO sphere, this was highly useful!" – Mike Richards
Knoll Landscape Design
The challenge
Brent's website was broken in terms of SEO, the site had dropped out of Google searches and he'd stopped getting new enquiries.
What we did
In-depth keyword research, a full overhaul of on-page, technical and local SEO, a full website redesign and ongoing content creation.
The result
The site now appears in the top 10 results for relevant searches, e.g. 'landscape design Miami' and gets high quality traffic.
The phone is ringing off the hook...!
“My website looks beautiful, is easy to navigate and the SEO is superb. I’m getting top notch language and editing for ongoing blog posts. Business seems to be back to normal, phone is ringing off the hook and a ton of email inquiries. Good job you guys!” – Brent Knoll
Is this right for you?
Yoga teachers, studios & retreat centres
Helping more of the right students discover what you offer.
Therapists, counsellors & coaches
Helping potential clients find you when they're looking for support.
Holistic practitioners & conscious solopreneurs
Helping your expertise reach beyond your existing network.
Ready to help the right people find you?
Let's build an SEO strategy around your business, your audience and the searches that genuinely matter; without tricks, jargon or chasing algorithms.
Our SEO Package is only:
18,000SEK*
Related reading
If you'd like to explore more around SEO, try these articles:
SEO for therapists: What actually works
Learn how to optimise your website, Google Business Profile, content and technical SEO to reach more potential clients.
Read the post
Local SEO for yoga studios: a step-by-step guide
Learn how to improve your visibility in local search and help more nearby students discover your studio.
Read the post
Why is SEO important for organic search?
Discover why organic search matters and how good SEO can bring a steady flow of relevant visitors to your website.
Read the post
FAQs
SEO stands for search engine optimisation. It's the process of helping search engines understand your website so they can connect it with people searching for the services, classes or information you offer.
Yes, particularly when people actively search for the kind of yoga you teach, classes in your area, teacher training, retreats or other services you offer. The right strategy depends on whether your audience is local, national or international.
Yes. Search can be particularly valuable for therapists because potential clients often research their options privately before making contact. Clear service pages, local visibility and useful content can help the right clients discover and trust your practice.
SEO is a long-term strategy rather than an instant fix. Some changes can produce results relatively quickly, while competitive searches may take several months or longer. Your starting point, website authority and competition all affect the timeframe.
No, and we'd be wary of anyone who says they can. Search rankings are controlled by Google and change over time. We focus instead on building sustainable visibility for searches that are genuinely relevant to your business.
We analyse your website, search visibility and competitors, research the keywords and topics your ideal clients are searching for, and identify the strongest opportunities. We then improve your on-page and technical SEO and, where relevant, recommend local SEO and an ongoing content strategy.
Not necessarily. If your existing website has strong foundations, we can work with it. If technical, structural or content problems are seriously limiting its potential, we'll explain what needs addressing first.
Yes. For location-based businesses such as yoga studios, therapists and clinics, we can help improve your website's local relevance and optimise your Google Business Profile.
Yes. We can research and create useful, search-focused content built around the questions and topics your potential clients genuinely care about. We don't believe in publishing content simply to hit a keyword.
Not necessarily. Unlike paid advertising, well-optimised pages can continue bringing visitors long after the initial work is complete. SEO does benefit from ongoing attention, however, particularly as your business, competitors and search landscape change.
Yes. We can help structure international and multilingual websites so search engines understand which content is intended for different audiences and locations.
We specialise in SEO for yoga teachers and studios, retreat hosts, therapists, counsellors, coaches, holistic practitioners and other wellbeing businesses.