Marketing Mantras
Good marketing shouldn't feel pushy or manipulative
Marketing Mantras is our ongoing blog series for yoga teachers, therapists and wellbeing businesses who want to grow with clarity, integrity and purpose. Discover practical ideas to help you attract the right people, build trust and market your business authentically.
What is a Marketing Mantra?
A Marketing Mantra is one simple principle that helps you build a more authentic, sustainable business. Inspired by the lessons we've learned working with yoga teachers and wellbeing businesses over the last 12 years, each mantra explores a single idea designed to shift your mindset and give you practical actions you can apply in your own business.
Here’s what happens when you finally ask for help
Do you find it hard to ask for help? You’re not alone. In this post, we explore why going it alone could be holding you back – and how seeking support can set you free.
Start with why: The No.1 shift for authentic marketing
Start with why to build an authentic wellbeing business that aligns with your values. Discover how clarifying your purpose can shape your brand, messaging and marketing, making it easier to attract the right students and clients.
Find your tribe: Why shared values matter more than followers
Your shared values are the heartbeat of your business. When you lead with authenticity and clarity, you’ll naturally attract clients, partners and collaborators who resonate with your mission and help you find your tribe.
How an abundant mindset helps you grow your spiritual business
You don’t have to be poor to be spiritual! In this Marketing Mantra, we explore how cultivating an abundant mindset helps you grow your impact, support your community and run a thriving, ethical business rooted in purpose.
Vision before action: Create a clear vision before you get busy
This Marketing Mantra explores why business vision matters, how a clear vision helps you work on your business (not just in it), and how to realign when your business has plateaued.
Hold the faith: Be patient when your business feels slow
Be patient as your business grows. This Marketing Mantra explores trusting the process, nurturing compassionate growth and holding the faith while your business finds its own rhythm.
Why you must work both in and on your business
Running a successful wellbeing business requires more than just doing the work. Discover the difference between working on vs in your business and why learning to zoom in and zoom out is essential for long-term growth.
Why your marketing isn’t as clear as you think (and how to fix it)
Think your marketing is clear? Think again! In this Marketing Mantra, we explore why clear communication is often harder than it seems, and how improving it can transform your website, messaging and offers.
Get personal: Why authentic storytelling creates connection in your brand
People connect with people, not perfect brands. Discover how authentic storytelling can help ethical businesses build trust, create emotional connection and attract the right audience by learning when, and how, to get personal.
Keep showing up: What Ashtanga yoga taught me about marketing
What if the secret to better marketing isn’t doing more, but simply showing up? Drawing on years of Ashtanga yoga practice, Guy explores why consistency in marketing beats intensity, and how small, steady actions can create lasting results for your business.
Practice is perfect: Why launching beats waiting for perfect
I know a brilliant coach with a genuinely life-changing programme. That was 3 years ago. It still hasn’t launched. Not because the idea isn’t good, but because perfectionism quietly bolted the door. Sound familiar?
Build once, benefit forever: The quiet power of a website that works while you sleep
What if your marketing kept working while you rested? Discover how a well-built website, evergreen content and SEO can help your wellbeing business attract clients around the clock.
Everything is connected: A holistic approach to marketing
Good marketing doesn’t happen in separate boxes. See how your brand, website, SEO and content work together; and why a holistic approach makes your marketing simpler, stronger and more effective.