Logo & visual identity for wellbeing brands
Look as professional as the work you do
Does your logo reflect the quality of your work?
Your logo is often the smallest thing your brand carries – and one of the first things people notice. We create original, distinctive visual identities for yoga teachers, therapists and holistic wellbeing businesses, designed to reflect who you are and stand the test of time.
Make a strong first impression
People form an impression of your business long before they meet you. Your logo, colours and typography all send subtle signals about the quality, personality and professionalism of the work behind them.
For a yoga teacher, therapist or holistic practitioner, that matters. You're asking someone to trust you with something personal – their body, health, wellbeing or development.
A thoughtful visual identity can help your business feel established, credible and recognisable from that very first encounter.
A good logo doesn't need to explain everything you do
It needs to feel unmistakably like you.
Avoiding the wellness clichés
You don't need another lotus flower
There's nothing wrong with lotus flowers, mandalas or flowing script fonts. The problem is that they've become visual shorthand for an entire industry.
When everyone reaches for the same symbols, businesses that are genuinely different can start to look remarkably similar.
We look beyond the obvious to find ideas rooted in your story, personality and positioning. The aim isn't to create something fashionable or different for the sake of it. It's to create an identity that's distinctive enough to be remembered and authentic enough to feel like yours.
Originality doesn't mean being loud. It means being recognisable.
A beautiful logo isn't enough
The strongest visual identities aren't created by asking, 'What colours do you like?' They start with understanding your business.
That's why our logo design process begins with brand strategy. We get clear on your audience, values, personality, positioning and message before Guy starts designing. It means every creative decision has a reason behind it – and your finished identity is built around your business rather than personal taste or passing trends.
Strategy gives the design meaning. Design makes the strategy visible.
What's included
You'll receive your finished logo in multiple formats and versions, so you're not left wondering which file to use where.
Your logo
Three initial logo concepts, with a final distinctive logo designed specifically for your business. Plus alternative versions where needed for different spaces and applications.
Colour palette
A carefully considered colour system that reflects your brand personality and works consistently across your website, social media and marketing.
Typography
A complementary set of fonts that gives your brand a recognisable visual voice and keeps everything looking cohesive.
Style guide & files
A practical guide showing how your logo, colours and typography work together, plus the file formats you need for digital and print use.
You'll work directly with us
A logo is personal, so we don't believe in sending you off to fill in a questionnaire and handing the answers to a junior designer. You'll work directly with us throughout the process. Guy brings more than 25 years of branding and design experience, while Hannah helps make sure the strategy, messaging and visual direction all work together.
Guy Anderson
- Brand strategy, logo & visual identity design
- 25+ years in branding and design
- Designing logos since his teens
- Long-term yoga teacher and practitioner
Hannah Moss
- Brand messaging and positioning
- Creative feedback & client delivery
- Published author & proofreader
- Long-term yoga practitioner
Working with Wildheart means
Your journey with us
From ideas to identity
1. Start with strategy
We begin by getting clear on your business, audience, values and personality so the creative work has strong foundations.
2. Explore creative directions
Guy develops three original logo concepts, each approaching your brand from a different creative direction.
3. Choose your direction
We'll present the concepts, explain the thinking behind them and help you decide which direction feels strongest.
4. Refine your identity
We'll develop your chosen concept, refining the details and building the supporting colour and typography system around it.
5. Bring everything together
You'll receive your finished logos, visual identity files and style guide, ready to use confidently and consistently.
Who do we help?
We've designed visual identities for wellbeing businesses across four continents. Every business is different, but the goal is the same: to create something distinctive, professional and genuinely representative of the work behind it.
Yoga teachers, studios & retreat centres
A distinctive yoga logo that reflects the personality of your teaching without disappearing into a sea of lotus flowers and familiar yoga imagery.
Therapists, counsellors & coaches
A calm, professional visual identity that helps build trust while reflecting the individual approach and personality behind your practice.
Holistic practitioners & conscious solopreneurs
An original identity that brings your values and expertise to life without relying on the usual visual clichés of the wellbeing industry.
Does your logo affect what you can charge?
Your logo doesn't determine what your work is worth. But presentation influences perception.
If you're offering an experienced, premium service while your visual identity feels homemade or inconsistent, there's a disconnect. A professional identity helps the outside of your business reflect the quality of what's happening inside; giving people confidence in you before they've experienced your work for themselves.
Good design doesn't make your work more valuable. It helps people recognise the value that's already there.
More than just a logo
A strong visual identity gives you a consistent foundation for everything people see – from your website and social media to signs, retreat materials, business cards and printed marketing.
Logo →
Colours →
Type →
Website →
Marketing
One visual language. Everywhere your brand appears.
Client stories
Helping people who help people
Dr. Caroline Taylor
Clinical Psychologist
Brought my ideas to life...
“Wildheart supported me through many aspects of building my business and website. The Logo Package brought my idea of wanting to reflect safety, hope and growth for my clients to life. I know we'll be working together for quite some time to come! Thank you Wildheart.” – Dr. Caroline Taylor
Danette Watson
Yoga & Meditation Teacher/Psychotherapist
A beautiful collaboration...
“The Logo Design Package is a beautiful creative collaboration that helps you bring your ideas and your brand personality to life. The final product was so much more than I could have come up with on my own. It’s so good to have Guy and Hannah’s professional experience helping to keep things in perspective.” – Danette Watson
Mike Richards
Meditation Teacher/Travel Writer/Author
Surpassed all my expectations...
“I thoroughly enjoyed the process of developing my logo and brand with Wildheart. I had a rough idea of what I wanted and, having taken all of my views on board, the final logo surpassed all of my expectations and I love it! I've received positive feedback about it from so many people, and it's made me excited to take my brand to the next level.” – Mike Richards, The Travelling Ape
More logos we've designed
From yoga and therapy to coaching and holistic wellbeing, every identity starts with the individual business – never a template.
Is this right for you?
Yoga teachers, studios & retreat centres
Helping you build a visual identity that's distinctive, memorable and true to your teaching.
Therapists, counsellors & coaches
Helping you create a professional identity that inspires trust from the very first interaction.
Holistic practitioners & conscious solopreneurs
Helping you build a visual identity that reflects your values and sets you apart.
Ready to create a logo that feels like you?
Let's create an original visual identity that reflects the quality of your work and gives you the confidence to show up consistently.
Our Logo Package is only:
16,000SEK*
Related reading
If you'd like to explore more around logo design, try these articles:
How to create a yoga logo that resonates and inspires
A practical look at what makes a yoga logo distinctive and meaningful.
Read the post
3 ways to get logos designed for ethical businesses
Explore different approaches to creating a professional identity for your business.
Read the post
Why spiritual branding is important for your ethical business
How to create a brand that reflects your values without falling into familiar spiritual clichés.
Read the post
FAQs
The principles of good logo design are the same, but understanding the wellbeing sector matters. Your identity needs to communicate trust, personality and professionalism without relying on the same visual clichés as everyone else. Because we work specifically with yoga, therapy and wellbeing businesses – and practise yoga ourselves – we understand the world your brand needs to inhabit.
Yes. We believe the strongest logos come from a clear understanding of your audience, positioning, values and personality. That's why brand strategy is the starting point for our design process rather than jumping straight into colours and concepts.
We'll present three original logo concepts, each exploring a different creative direction for your brand. You'll then choose the strongest direction to develop and refine.
The design process is collaborative, and the strategy work we do beforehand significantly reduces the risk of heading in the wrong direction. If something isn't working, we'll talk openly about why and use your feedback to find the right solution.
You'll receive your finished logo in a range of formats suitable for websites, social media, print and other marketing. We'll also provide alternative logo versions where appropriate, along with your colour and typography information.
Yes. Your style guide brings your logo, colour palette and typography together in one place, so you – and anyone you work with in future – can use your visual identity consistently.
Absolutely. Sometimes an established business needs a completely new identity; other times the existing logo contains something worth retaining. We'll look at where your business is now and recommend the right approach.
We design logos and visual identities for yoga teachers and studios, retreat centres, therapists, counsellors, coaches, holistic practitioners and other conscious wellbeing businesses.
Yes. Once your strategy and visual identity are established, we can carry them through into a new website, giving you a consistent brand from the outset.