Our new Marketing Tips category features a series of videos from Wildheart’s Content Queen, Hannah. We’ll be sharing hot marketing tips via screencast videos, so you can see exactly how to do it yourself – making your life just that little bit easier!

Saving money with MailChimp

In this month’s video Hannah shares a quick but very useful tip for how to save money with MailChimp. If you’re currently spending money on your email marketing – wait! You might find you don’t need to.

Watch our 3-minute video or read the transcript below.

Video transcript

[00:00] Hi, it’s Hannah from Wildheart Media here. In today’s video I’m going to share with you a very quick but very useful tip for how you can save money with MailChimp. Now, it’s surprising how many people we come across who don’t realise what I’m about to share with you.

[00:16] So, here I am in the Wildheart Media MailChimp account. Now, we don’t actually use MailChimp for our email marketing. We actually use Drip which is a marketing automation software, so this is really just a dummy account. But this is what your dashboard would look like, and if I just click up here into the account settings, it will take you into an overview page. And what you can see here is that we’re on the Forever Free plan.

[00:47] Now, if I click into Upgrade Account you can see the actual billing options available and you can see here that MailChimp have a Forever Free plan, which means if you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free. Now, this is the bit that a lot of people don’t know about – that if you do have fewer than 2,000 subscribers, you really shouldn’t be paying any money to MailChimp.

[01:18] Sometimes an account gets upgraded or you automatically get put on this monthly charge, and at the moment it’s saying that it would charge us £7.59, which is about $10 USD a month. So, it’s surprising how many people we find who are actually on this monthly payment scheme and don’t realise that they don’t need to be. And you can actually downgrade your account to Forever Free as long as you have fewer than 2,000 subscribers.

[01:50] So, this is also a great way to save money if you’re not currently using MailChimp. Perhaps you’re using another email marketing provider, or email automation provider, but you’re not actually making the most of all their features. And if you don’t need particularly sophisticated email marketing, then you may be better switching over to MailChimp, switching to their Forever Free plan, and also staying under 2,000 subscribers is a great way to clean your list. So, if you only have a few above 2,000 subscribers, you might want to do some list cleaning, some list pruning – I’ll add a link to our recent blog post about that in the text below (4 steps to cultivating a high quality email list with MailChimp). So, it’s a great way to stay below 2,000 subscribers, switch to Forever Free plan in MailChimp and you’ll be saving yourself some money each month.

[02:50] Ok, so I hope that’s been helpful and I’ll see you next time. If you have a marketing question or you’d like help or a tip with any aspect of marketing, do fill in the form below this video and we’ll make a video about it next time. Ok, thanks, bye!