Brought to you on the first Friday of each month, Content Kitchen is a series of videos in which our co-founder Guy answers your content marketing questions. Why Content Kitchen? Because they’re recorded in Guy’s kitchen of course!
How to create a one-liner for your business
In this month’s Content Kitchen video Guy introduces the concept of a one-liner and explains the importance of being able to communicate in a concise, simple and straightforward way to your customers.
Read our guide “How to create a one-liner” by downloading the PDF below:
- Guest blogger Jän Ostendorf CEO of Purpose Branding writes the second of the follow-up posts and explains why you need both a vision and a mission statement for your business. Take a look. Do you really need a vision and mission statement for your business?