Our Marketing Blog

Explore our blog series: 

SEO for therapists: What actually works

SEO can help the right clients discover your therapy practice at the moment they’re looking for support. Here’s what actually matters, from your website and Google Business Profile to content and technical SEO.

SEO for therapists: What actually works

Everything is connected: A holistic approach to marketing

Good marketing doesn’t happen in separate boxes. See how your brand, website, SEO and content work together; and why a holistic approach makes your marketing simpler, stronger and more effective.

Everything is connected: A holistic approach to marketing

Founder-led branding: when YOU are the brand

When you’re a yoga teacher or solo wellbeing practitioner, separating yourself from your business isn’t always possible, or desirable. Here’s how to build a founder-led brand that feels personal without making everything about you.

Founder-led branding: when YOU are the brand

How to write a brand story for your wellbeing business

Your brand story is more than just your biography. It helps potential clients understand what brought you to this work, what you believe and why you might be the right person to help them. Here’s a simple 3-paragraph framework for writing yours.

How to write a brand story for your wellbeing business

Build once, benefit forever: The quiet power of a website that works while you sleep

What if your marketing kept working while you rested? Discover how a well-built website, evergreen content and SEO can help your wellbeing business attract clients around the clock.

Build once, benefit forever: The quiet power of a website that works while you sleep

Local SEO for yoga studios: A step-by-step guide

Want more students to find your yoga studio? This practical guide explains how local SEO works, from Google Business Profile and reviews to website optimisation, so you can attract the right people without relying on social media.

Local SEO for yoga studios: A step-by-step guide

WordPress vs Squarespace for yoga teachers: An honest comparison

WordPress or Squarespace? We compare the pros and cons of both website platforms to help yoga teachers choose the right option for their business.

WordPress vs Squarespace for yoga teachers: An honest comparison

Practice is perfect: Why launching beats waiting for perfect

I know a brilliant coach with a genuinely life-changing programme. That was 3 years ago. It still hasn’t launched. Not because the idea isn’t good, but because perfectionism quietly bolted the door. Sound familiar?

Practice is perfect: Why launching beats waiting for perfect

Keep showing up: What Ashtanga yoga taught me about marketing

What if the secret to better marketing isn’t doing more, but simply showing up? Drawing on years of Ashtanga yoga practice, Guy explores why consistency in marketing beats intensity, and how small, steady actions can create lasting results for your business.

Keep showing up: What Ashtanga yoga taught me about marketing

When does a yoga teacher need a brand strategy?

If you’re struggling to explain what makes you different as a yoga teacher, to attract the right students or to grow your business, the issue might not be your marketing. It might be your brand strategy.

When does a yoga teacher need a brand strategy?

Get personal: Why authentic storytelling creates connection in your brand

People connect with people, not perfect brands. Discover how authentic storytelling can help ethical businesses build trust, create emotional connection and attract the right audience by learning when, and how, to get personal.

Get personal: Why authentic storytelling creates connection in your brand

Why your marketing isn’t as clear as you think (and how to fix it)

Think your marketing is clear? Think again! In this Marketing Mantra, we explore why clear communication is often harder than it seems, and how improving it can transform your website, messaging and offers.

Why your marketing isn’t as clear as you think (and how to fix it)
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