Ethical Marketing at Wildheart

Welcome to Wildheart: The ethical marketing company with heart

What is ethical marketing?

Marketing is often associated with manipulation, hard sell tactics and dishonesty. But the truth is that all businesses need marketing in order to grow. Can you grow your business without losing your soul or being dishonest and manipulative? The answer is a resounding YES! And you do it with ethical marketing.

Ethical marketing is about treating others the way we’d like to be treated ourselves. It’s about being authentic, developing relationships and building trust. It’s about being transparent, open and honest at all times. If you’re running a business because you genuinely want to help people, then you’re definitely running an ethical business.

Principles of ethical marketing

  • Treat others with respect
  • Be clear and transparent
  • Be open and honest
  • Be helpful
  • Be generous
  • Don’t objectify customers
  • Prioritise relationships over revenue

Wildheart's journey

Wildheart was founded in Brighton, UK in 2014. Guy soon relocated to Mysore, India to study and practise yoga. Hannah was in Mysore at the same time and, having previously worked together in Guy’s former agency, zero G media, Guy invited Hannah to work with him again, this time for Wildheart.

We were also running another website together at that time, Ashtanga Brighton. As long-term yoga practitioners, we both produced regular content for the Ashtanga yoga community in Brighton and Mysore.

As Wildheart grew, we bundled our services into packages so that we could be even more transparent about what we offer. The more we’ve delivered our packages, the more refined our process has become.       

Finding our niche

Over the years we’ve learned that we can’t be all things to all people. So we’ve chosen to help businesses we feel we can serve best by drawing on our shared life experiences. As we’re both long-term yoga practitioners who’ve invested many years into different aspects of wellbeing, focusing on the yoga and wellbeing markets seemed the most obvious fit for us.

Meet the team

It takes two to tango. We do all the work ourselves, with no outsourcing.
(Sorry India, but we still love you!) 

Between us, we have a rare skillset and complementary personalities which enable us to deliver all this and more: branding, design, technical skills, marketing strategy, creative ideas, writing skills, proofreading, organisation, project management and attention to detail. 

Wildheart Founder, Guy Anderson

Guy Anderson

Chief Creative Cat

Wildheart’s founder, Guy, has spent over 25 years immersed in branding, design and marketing. He’s a facilitator, leader, coach and mentor, a long-term yoga teacher and meditation practitioner.

Originally from South Africa, he relocated to the UK in his early twenties and knew he would never go back. He now lives in Stockholm, Sweden, running Wildheart and raising his son, Cosmo. 

Guy teaches a weekly Ashtanga yoga class, loves barefoot running, Brazilian Jiu-Jitsu, climbing and cold water therapy.

A designer through and through, he has a steadily increasing collection of body art, enjoys vegan food and artisan coffee.

Hannah Moss, queen of content

Hannah Moss

Content Queen

Hannah is a published author, writer, proofreader, marketer, Thai massage therapist and long-term yoga practitioner based in Brighton, UK.  

Her mindful yoga book was commissioned by a local Sussex publisher, she’s had an article featured in Yoga Magazine and has written countless blog posts for Wildheart, Ashtanga Brighton, Wise Waves Coaching and other websites. 

Hannah spent 4 years as Head of Marketing at a recruitment company and loves getting down to detail.

She’s passionate about health and wellbeing, follows a vegetarian diet and enjoys yoga, meditation, journalling, gratitude, running, swimming, cycling, dancing and HIIT.

Ready to get started?

We're looking forward to helping you grow your business