Yoga With Spirit is an Ashtanga-based yoga studio and training faculty near Philadelphia, PA, run by Amy Nobles Dolan.
Building on success
This is often bought together with other packages in order to tie things together neatly, or to implement some unique functionality. But it’s a great standalone option to find solutions to any needs or problems you may have. For Amy, our consulting work allowed us to build on the success of past projects to produce some fantastic new results.
Overhauling the blog
An effective blog is like a well-oiled machine. You can have all the right components, but if it’s not properly set up then it’s simply not going to run as it should. That works for both users and search engines alike.
That’s why, as part of our legacy Blog Package, we redesigned the entire Yoga With Spirit blog section. This included reorganisation of Amy’s categories and tags to make it easier for users and search engines to understand the relevance of the content.
We also improved her post titles and URLs to more effectively target keywords, reformatted her posts for better readability, and added compelling calls-to-action to link her posts with what she offers. The result is a blog that’s optimised for success, and really lets Amy’s great content shine.
Enhancing the email marketing process
As part of our legacy Email Marketing Package, we reorganised and refreshed the entire contents and structure of Amy's email marketing system.
We reorganised Amy’s mailing list, adding opt-in groups to allow for natural audience segmentation. This allowed Amy to better target different audiences with more relevant communications (which we helped her with too).
The combination of a new branded email template, an updated content schedule, and an improved understanding of how to engage with her audience – all helped to dramatically improve Amy’s email communications.
Creating an online course
Selling a premium online course is a popular and often highly-profitable strategy for many online businesses. The potential rewards are plentiful, but it’s a more involved process than you may first think. We supported Amy from start to finish in creating a premium online course for her Yoga Philosophy Masterclass.
The truth is, there are a lot of moving parts in the building and marketing of an online course, and it can be overwhelming without the guidance of an experienced marketer. We helped Amy set up and use the new membership area of her site, and we helped her design and build an effective sales page for the course. We even created the course pages themselves, plus the supporting PDF content.
“I invested in Wildheart’s SEO package with the hope of reaching more people through my website. The research they did to get to know not only my business exceeded my expectations. Wildheart helped me to understand my potential audience and what kind of internet searches they are doing. Wildheart also helped me to understand my competitors and to use specific language on my site that has driven my site to the top of Google’s suggestions in each of my niches. I am thrilled and quite excited to see how my business grows over this first year with my newly ‘optimized’ site.”
New Website Package
“Though I already had a website, after consulting with Wildheart, we decided buying their new website package would be more efficient than asking them to restructure the old site. (Wildheart seems to always be trying to save me money! Yay them!)
The design process (at least from my end) was really quite smooth. I answered a questionnaire and then we had a long kick-off meeting. The team kept me updated on their progress along the way. When they needed materials and content from me, their requests were quite clear. Best yet, their guidance and vision really helped me along the way.
I love my new site! (More importantly, so do my students and clients!) While I think it is beautiful, what most excites me is how easy it is to navigate. Each page is clear and easy to find and even easier to understand. Wildheart worked with my photos and my copy to make it all more elegant and refined. The new site makes my business look more professional than ever!
Truly, cannot recommend this team more to anyone looking to develop a new web presence with their business!”
“Wildheart Media’s blog package helped me transform my 10-year-old blog not only into a beautiful, clear new format, but into a navigable archive of material that I hope will be an asset to my readers. Hannah is an excellent teacher – she showed me how to write better titles, use subheadings, choose tags that serve as blog categories, and select and reformat images for each post. The new URLs are already helping to connect me with new readers. I never could have done this level of overhaul on my own. This package was such a valuable investment. I’m super happy that I took the plunge and hope you do too!”
Email Marketing Package
“Wildheart helped me streamline my old way of reaching my customers into a regular, professional looking email communication system. My new monthly newsletter is perfect – I can highlight events, share news and lovingly prod my customers to visit the site or my studio again.
The how-to videos for creating and editing the newsletter are super helpful and easy to follow, even for people who are not tech savvy (that’s me!) Thanks to Wildheart keeping in touch with my clients and marketing, my business is a breeze!”
“In the months since I chose Wildheart to create my website and improve my email communications, they have started to feel like colleagues. They are quickly available to answer my questions and even reach out to me when they see something that needs fixing.
Working with them is effortless and enjoyable! They are always kind, prompt and professional. They take their time with complicated projects and find an efficient way to make these ideas come to fruition. They are excellent researchers, editors, writers, artists and programmers.
If you’re trying to choose a company to help you build a web presence, look no further. You could choose no better than the team at Wildheart!”
– Amy Nobles Dolan