SEO data and social images
Alongside our Website Restructure Package we did some additional consulting work for Will Harvey around his SEO (search engine optimisation).
First, we conducted some keyword research to discover the best performing keywords for his business. Next, we wrote relevant SEO data based on the findings from our research. This included well-crafted meta titles and meta descriptions for every page of the site. Finally, we added a correctly-sized social image to every page to further enhance the SEO and make each page ‘share-ready’.
Website analytics setup
A few months after the Website Restructure Package was completed, we did some further consulting work for Will around his analytics. We linked up his Google Analytics (GA) and Google Search Console (GSC) accounts, set up relevant goals in GA, and created a regular monthly report. We also had further video meetings with Will to help him understand the analytics and track the results.
Google Ads setup
Will also needed some help to get his Google Ads set up correctly. First, we did some additional keyword research. Next, we set up separate ad campaigns for his different audiences, and created several versions of ads within these campaigns using the findings from our research. Once the ads were live, we then showed Will how to monitor the data and tweak the settings of the ads to get the best results.
“I’ve really enjoyed working with you so far, am thrilled with the site and would love to continue working with you.” – Will Harvey