Focussing on organic search
Alongside the Website Restructure package we carried out for Friskvårdskollen, it was important that we also worked on their SEO (search engine optimisation), to help their new website appear higher in organic search results for relevant words and phrases.
The first part of our SEO package involves applying our tried and tested in-depth research process to their business. We carried out in-depth keyword research to identify the actual words and phrases people are using online when looking for the kinds of services that Friskvårdskollen offers. Of course, we made sure we were focussing on the Swedish market for this, and using Swedish words in our research.
We then carried out important topic research to find the most popular online content related to the client’s business and services. This will help the client to steer their ideas for future blog posts, to ensure they’re producing content that their audience actually wants to read.
The final part of the research is competitor analysis. This identifies how Friskvårdskollen fares against their competitors in terms of organic vs paid advertising, high ranking keywords, web traffic and social media presence. This helps to identify gaps and opportunities our client can take advantage of, in order to improve their performance and rankings compared to their competitors.
Audit and SEO data
The second part of our SEO package involves a full audit of our client’s website to capture their existing SEO data. We then carefully rewrote this data - focus keyword, SEO title, meta description - using the findings from our research to guide us. Finally, we applied this data to every page of their website, including editing page headings and URLs in some cases, plus adding any necessary URL redirections.
Improving search rankings
Over time, this will ensure that Friskvårdskollen’s website will start to appear higher in search rankings for relevant keywords that people are actually searching for to find the services they offer.
“As a sports clinic in Sweden, we really needed help with our marketing in this fast moving world. Our website had no real structure and our SEO wasn’t working for us either. Once we found Wildheart Media we knew they were the team for our mission! From the start we were fascinated as we journeyed deeper and deeper into their website, with lots of useful content and smartly designed packages. We took one step (package) at a time and worked our way forward. Guy and Hannah are so professional and educational, so it was really easy to follow the working process. We are very satisfied with the job they have done and we know this will be a long lasting partnership.” – Magnus Giertz