Friskvårdskollen is a sports clinic in Stockholm offering naprapathy, massage, rehabilitation and training.
Redesigning the homepage
Alongside the Website Restructure package we carried out for Friskvårdskollen, there were a few extra tasks we also completed for them on a consultancy basis.
Firstly, we redesigned their homepage as their existing homepage was far too long and overly wordy. We simplified and streamlined the page by making sure the most important information, as well as a call-to-action (CTA) button appears ‘above the fold’ - before you need to start scrolling down. This tells visitors what we want them to do next - in this case, visit the Start Here page. The rest of the homepage has links to the main services they offer as well as pulling through the 6 most recent blog posts, as the client wanted to make more of a feature of their blog.
Fixing the images
The header images across the site had text that was difficult to read, so we redesigned this and also standardised all the image sizes. This ensures consistency and also that images don’t take too long to load on each page.
Improving the SEO
We added a correctly-sized social media image to every page so that when any of their web pages are shared on social media, the image is displayed properly, along with the SEO title and meta description for each page.
Creating a page template
Finally, we created a campaign page template for Friskvårdskollen. As they have frequent offers and campaigns to promote, they needed a template they could re-use to ensure consistency with the rest of the site. This template page means adding a new offer to their website will be much quicker and easier for them in future.
“As a sports clinic in Sweden, we really needed help with our marketing in this fast moving world. Our website had no real structure and our SEO wasn’t working for us either. Once we found Wildheart Media we knew they were the team for our mission! From the start we were fascinated as we journeyed deeper and deeper into their website, with lots of useful content and smartly designed packages. We took one step (package) at a time and worked our way forward. Guy and Hannah are so professional and educational, so it was really easy to follow the working process. We are very satisfied with the job they have done and we know this will be a long lasting partnership.” – Magnus Giertz