Anahata is a community of health practitioners offering classes and complementary therapies in the thriving heart of Brighton, UK.
A strategic launch
Anahata Health Clinic needed a modern new website to promote their wide range of holistic services, and our SEO package is the perfect way to make sure they’re found online for relevant searches.
Seeing as the old website had no real SEO optimisation, Deborah decided to buy our SEO package alongside our New Website Package and Website Updates Package. This combination of packages ensured that the new website was optimised for success right from the start, and came with a roadmap for growth.
Multi-regional keyword research
A solid SEO strategy is founded on keyword research, but it’s far more than simply finding relevant terms to target. Aligning the content of key pages with intelligent keyword opportunities and accurate user search intent is the key to successful organic traffic.
As a bricks-and-mortar business with online services too, for Anahata there’s a balance to be struck between targeting local and national keywords. It’s important to cast the net as wide as possible, whilst still being able to target local audiences with pinpoint accuracy.
A successful blog strategy is a powerful driver of organic inbound traffic. So, in order to capture those wider searches, it’s important to develop a strategic list of topics to target.
The expansive range of services offered by Anahata gave us a large pool of content topics to investigate. Covering everything from infrared saunas to shiatsu massage, we analysed what content is already finding success in these areas, and used them to generate new ideas for Anahata to target.
Then, using the extensive keyword opportunity list from our research, we were able to produce a number of potential targets and blog post recommendations.
Compelling meta descriptions
The term “meta description” sounds like background technical jargon, but it’s actually one of the more visible – and human – elements of the SEO process.
This is what your audience sees on Google when your pages show up for a search, and it’s up to your language skills to convince the searcher that your page has what they’re looking for. That’s why we crafted compelling meta titles and descriptions for each and every page of their site, including therapies, therapists, classes and teachers.
Through our tried and tested competition analysis process, we were able to effectively evaluate the strengths and weaknesses of Anahata’s direct competitors. This uncovered some exciting organic growth opportunities for Anahata to exploit, and when combined with our keyword research this data allowed us to further refine the content strategy.
“Working with the Wildheart team was a pleasure – they managed to answer all my (novice to web development) questions calmly and clearly. They guided me through the process with care and attention, even to the smallest details, and managed to have a quietly mellow approach, in the midst of my general anxiety, fear and panic!
Our new website looks fantastic and Wildheart not only carefully transferred our old website pictures and text, but also recommended ways to make it much better and helped link this all together with our booking system (which was a task in itself). As a mutli-disciplinary complementary clinic with so many demands and needs from very different practitioners we finally realised we needed three different ways for people to book our services. This meant Wildheart had to redesign the Booking buttons various times, which they did quickly and efficiently. Similarly when we discussed our need to be able to rearrange the order of the therapies we offer, Wildheart quickly put in place a way to do this.
Finally we feel totally empowered and supported in our ability to update and change our shiny new website – Wildheart made us a series of personalised videos to explain how we can manage our website. When it was obvious I had no idea what I was doing, Wildheart also sent me a clear explanation of the different types of webpages we have (cutting through the jargon effectively) and have even answered my worried, post going live, questions. I was also very impressed by the way they managed to do the whole job whilst being in three different continents!”
– Deborah Woolf