Amayu is a cooperative of highly skilled, compassionate Ashtanga yoga teachers and practitioners.
Brand new business
As a brand new organisation, Amayu Yoga needed a clear, well-structured website from which to promote their upcoming courses, workshops and teacher training events. We were able to offer this under our New Website Package using the template website we’d already built specifically with yoga businesses in mind.
Creating a buzz
The first thing we did was to create a holding page on their new website with an email sign-up form linking to their Mailchimp account. This enabled the client to start creating a buzz around their new offerings, encouraging people to sign up to be notified when the new website was launched.
Agreeing the site structure
Working closely with the client, we agreed the most sensible structure for phase 1 of the website, and identified the content and areas of the website that would come later in phase 2.
Conveying the right messages
We made sure the website clearly reflected the intentions of the new organisation, and what people could expect from signing up. This included detailing WHY people would want to train with them, as well as detailing WHAT is on offer and HOW it works.
Building the events section
As events are integral to Amayu’s offerings, the events section we had pre-built was perfect for them. This allows them to easily add new events in the back-end, and for visitors to filter by categories, read all the details and easily book events from the front-end.
Adding the final touches
Although Amayu didn’t buy a Logo & Style Guide Package from us, we developed a complementary colour palette for their new website, using their logo colours as a basis for this. We also made sure their images were correctly sized and impactful. The result is a visually striking, clearly structured, easy to navigate website.
“We worked with Wildheart to put together our new website in a very short timescale. The team were enthusiastic, really helpful and delivered on time and within budget. What was particularly good was the in-depth discussion beforehand to really uncover our objectives with the website and design something that can grow with our emerging business. We would recommend Wildheart to any new business looking to get their online presence off the ground.”– Scott Johnson, Emma Rowse & Jock Orton