3D Muscle Lab is an online course created by David Keil of Yoganatomy for learning the muscles of the human body.
One website - one goal
David bought our New Website Package for the purposes of hosting and selling his new premium Anatomy and Muscle Function course. Under the brand 3D Muscle Lab, the new website has a singular focus in driving traffic to the course and converting leads.
Building the site around this specific goal allowed us to highly optimise the site. The clear site structure and navigation – along with compelling calls-to-action on each page – drive a clear conversion path through the site.
Capturing emails with an effective lead magnet
Through the course and its materials, David has developed a lot of high-quality video content. We use this to our advantage by offering 3 free classes in exchange for email addresses. It's a great way of keeping potential customers on the buying journey, and warming them up towards a purchase later down the line.
Creating a sales page that converts
The comprehensive sales page brings together many great elements of a high-converting web page: clearly demonstrating benefits of the course, touching on customer pain points, and using social proof to build trust and authority.
Leveraging social proof
Images and testimonials from happy customers play a prominent role on many pages. In fact, so do images of David himself. After all, positive messages and smiling faces have a powerful effect on building confidence in the product.
Plus, David has built an authoritative brand over at Yoganatomy. By associating the 3D Muscle Lab course with his Yoganatomy brand at various opportunities, he brings that authority to his new course.
Developing the blog
The new highly-optimised sales page and funnel need an effective way to drive traffic, and that’s why we helped David launch and maintain a regular blog. All focussed around the finer points of the Anatomy and Muscle Function course, the blog posts are important for acquiring new traffic and giving people a reason to come back.
“From the beginning of my project, 3DMuscleLab.com, I took advantage of the expertise of Wildheart Media. They did the legwork and design needed from the beginning that helped me focus on what the brand would look and feel like. They researched the marketplace that 3DML would live in, who the target audiences were, researched what the competition was doing, and then suggested an approach to create a successful online presence.
With the launch behind me, I can easily say that having a solid foundation of research and information led to a better than expected outcome. I always turn to Wildheart Media when a new project begins and you should too.”– David Keil