The room feels warm. The candlelight gently flickers. A smell of incense hangs in the air. You look across the mats at the blanket-covered bodies, watching them silently breathing. Taking rest from the journey you’ve just travelled on together.
This is yoga. And it feels incredible.
As the last student leaves the room, she smiles at you and says, “Thank you, that was wonderful.” The hairs on the back of your neck tingle, a lump appears in your throat, and you place a hand on your heart as you smile warmly back. You have no words.
You love this practice. You love teaching. And you want to share it with more people. But how can you do this in a sustainable way?
Practise the art of authentic marketing
Over the next 4 months we’ll be diving deep into the art of authentic marketing, with our new blog series, covering:
- Are you ready to market your yoga business?
- Which website platform should you use for your yoga business?
- How should you structure your yoga website?
- Do you need to be blogging as a yoga teacher?
- How to use great images on your yoga website
- How to grow a yoga community through email marketing
- How to sell more places on your yoga retreats and workshops
- How do you know your marketing is working?
- Do you need to make videos to run a successful yoga business?
- Do you need to create digital products for your yoga business?
So that you can find your authentic voice and grow your yoga business without losing your soul.
But first, let’s take a step back to explore the landscape.
A shift in mindset
If you’re a yoga teacher or you run a yoga studio, the first thing you probably need to do is shift your mindset. Many yoga teachers don’t believe they can make a living from it. Indeed, some don’t feel they deserve to.
But, contrary to popular belief, being spiritual doesn’t have to mean being poor!
So, what exactly are you doing as a yoga teacher? You’re doing what you love. Yes, and that’s amazing. But you’re also running a business.
And businesses need marketing. But that doesn’t have to mean selling your soul. Marketing your yoga business is simply sharing what you love with others, in the right way. Marketing is a practice, just like yoga. It takes time and effort to get used to it and feel good about it.
In fact, authentic marketing is an art. Which is why we’ve created this brand new blog series just for you, ‘The art of marketing your yoga business’.
Yoga is big business
Everyone, it seems, wants to leave their job and become a yoga teacher, or run a studio. The rise of the internet and social media have meant that the ‘yoga lifestyle’ of exotic holiday locations and celebrity clients is what many newly-qualified teachers aspire to.
Yoga media figures such as Rachel Brathen (aka Yoga Girl) have completely altered the public perception of what a yoga teacher or business owner looks like.
According to a 2016 Yoga Journal report, 36.7 million people practise yoga in the US, 81,000 yoga teachers are registered in the UK, and the global yoga ‘market’ is worth approximately £74 billion. That’s a lot of downward dogs!
Standing out from the crowd
So, with so many yoga teachers and businesses all jostling for pole position, how do you stand out?
Do you need to post your latest handstand video on Facebook? Or images of your ‘green smoothie of the month’ on Instagram? No. And getting noticed doesn’t mean coming up with the next new trend either – of some crazy blend of yoga, alcohol and furry animals! It simply means being clear about what you offer and how you can help your students.
Attracting the right audience for your business is what matters above all else. And then building a community of like-minded people, who are engaged in your teachings, and will keep coming back for more.
How we can help
At Wildheart Media we’re passionate about yoga. And we’re passionate about marketing.
We’re experienced yoga practitioners and teachers ourselves. And we know that most yoga teachers feel conflicted about promoting themselves, particularly online. You feel overwhelmed and lost in a digital sea of noise. Where on earth do you start?
Our new blog series was designed with you in mind. ‘The art of marketing your yoga business’ will guide you on a clear path through the confusing landscape of digital marketing.
In the meantime, if you need help getting your yoga business off the ground, or attracting more students to your classes and workshops, check out our Packages page. We’ve designed packages with you in mind, that will transform your marketing, so you can grow your business with confidence.
Read the next post in this series
The next post in this series asks Are you ready to market your yoga business?
Or go back to Blog series: The art of marketing your yoga business.